One of our main objectives is to form strategic partnerships with cryptocurrency or blockchain related projects or companies that meet our due diligence requirements. Once a strategic partnership is formed, we utilize our proprietary viral marketing techniques and expertise across our social channels to contribute to the growth and success of our partner (see potential breakdown of activities below). If you feel that your ICO or project contributes to the growth of the cryptocurrency space and would like to discuss a possible partnership with our organization, please contact us.
Services Provided Can Include
Instagram Posts: For a post to go viral on Instagram or at least attain a high enough level of engagement, it is crucial that the picture or video used contains certain visual elements and composition. This is true for any industry or niche, but especially so for the cryptocurrency or blockchain space, where it is more challenging to produce viral visuals. Due to our expertise in both the crypto and viral marketing domains, we have developed specific techniques that are effective at achieving viral engagement, techniques that we use when posting promotional content for our partners on Instagram. These posts can be used to promote a particular token sale or project, Telegram Group, etc. and the post frequency will be based on the desired level of commitment.
Instagram Stories: Stories a great way to jazz up a particular crypto project. Instagram stories actually provide more flexibility than posts when it comes to content distribution. First of all, they can be used a lot more often than posts without appearing spammy. They also do not have a detrimental effect on the page’s organic follower growth, so risks associated with overuse are slim. Due to our follower size, we can also add active links to stories in order to direct people to a project’s token sale page, Telegram group, website, any other appropriate landing page that our partner desires. Overall, stories can become a great compliment to a periodic posting campaign.
Story Highlights: Story highlights can be added to the profile page of an Instagram account. They provide added visibility to a particular story and can also be used to keep a specific number of stories accessible even after the 24-hour default expiration that Instagram assigns to regular stories.
Instagram Live Sessions: Using live video on Instagram can be a very effective way of drawing attention to a given cryptocurrency offer. Unlike YouTube, Instagram live tends to have a more immediate effect in terms of viewer participation. Instagram live can be used in a standalone fashion or in combination with a YouTube live stream to boost overall engagement and visibility to our strategic partner offerings.
Instagram Profile Link: When an Instagram page like @CryptoPlayhouse receives a high number of daily visits, a portion of these visits can be siphoned off to other pages or offers. Consequently, adding an active link to our partner’s ICO/presale page, Telegram Group, etc. can become an extremely effective promotional tool.
Facebook Videos (optional): Due to a relatively lower reach in the social space, Facebook is not a network that we’re particularly fond of. Nevertheless, if our partner entity can provide us with ongoing viral video footage related to their project(s) or to interesting features associated with their core product(s), we can post regular videos on Facebook and share them across crypto-related groups. This can create a viral snowball effect if the actual video content is engaging/interesting, which can also boost a project’s visibility.
YouTube Videos and Live Sessions: Unlike Instagram videos which are limited to 60 seconds in duration, YouTube can be used to disseminate more in-depth videos related to crypto or blockchain related themes. These videos can include interviews with the developers or founders of different projects, reviews of actual ICO’s or existing companies, etc. Well thought of and optimized videos from a trusted source can lend ample credibility to a crypto organization. Even though these videos take a longer time to record and produce, we recommend that every single partner add them to their promotional arsenal. Videos can be pre-recorded or streamed live, depending on a partner’s particular needs and objectives.
Social Media Optimization: Projecting the correct social image is crucial for the success of any crypto or blockchain related project and, unfortunately, most companies in this space struggle to get it right! This is one of our strongest areas of expertise. Social media optimization can be as basic as providing consulting to your team on how to optimize and improve your social media networks (YouTube, Instagram, etc.) for maximum engagement, traffic, etc. or full blown control and modification of your social content for a predetermined period of time. Given the different possibilities and levels of commitment in this area, a separate compensation level must to be agreed upon if a partner desires this level of commitment.
Introduction to Investors (optional): Introduction to other crypto related groups and investors (VCs, Investment Advisory Firms, etc.) is also a possibility with our organization. Nevertheless, this is something that’s optional and totally based totally on our discretion. Furthermore, it is also contingent on the attainment of acceptable due diligence results and/or the establishment of a successful and ongoing partnership between both parties.
Important Notes on Strategic Partnerships
We’re partners, not marketers. Our main objective in entering into a strategic partnership is to have a stake in a crypto or blockchain related project or organization that we believe in. This stake should be in form of tokens, tokens that can potentially appreciate over time making our investment in dedication into the project worthwhile. We are not interested in selling marketing in and of itself to any ICO or crypto company on the market, so please do not come to us with such requests. If we do not believe in the project, we are not interested in any form of compensation, period.
Due diligence must be satisfactory. As mentioned above, we only execute partnerships with companies we believe in, and if they agree to provide a stake in tokens. Since our reputation is on the line when we promote a product or service, we need to do our due diligence before entering into a strategic partnership with any company. The entire partnership is contingent on this and that is why we ask that a potential partner is as helpful as possible during the due diligence process.
Success is a team effort. Achieving success in the social media or online world is not based on magic. As effective marketers, we cannot achieve an optimal level of success for a partner by simply snapping our fingers and repeating “I believe, I believe, I believe” enough times, over and over! We can’t do it alone, but instead require the full collaboration of our partners to make this work. This means that strategic partners must be receptive to our suggestions when it comes to content creation. This includes providing us with the data, pictures, and video that we need to achieve the highest level of engagement and virality possible. We will completely guide you throughout this process, but we also need you to do your part!
Please complete our contact us form if you’re interested in a strategic partnership.